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The fitness industry across the world has experienced tremendous growth over the years.

People everywhere are flocking to fitness centers to become leaner, stronger and healthier.

This industry generates a revenue of approximately $84 billion and if you want to get a piece of that pie then here are ten of the best ways to make money in fitness online.

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How to Make Money Online in Fitness

1. Sell Workout Plans

Selling workout plans online is one of the best ways to make extra money if you love fitness. You can create a fitness plan in the form of a PDF or video and then sell it as downloads through an online platform such as Etsy.

Selling workout plans online is a passive source of income. This means that your earning potential is not limited by the number of hours you work.

However, it’s important to note that you’ll have to build a fan base first before you start to see money rolling in.

2. Create a Fitness App

Creating a fitness app is a lucrative way to make extra money online.

Surveys have shown that potential online clients would like to see some of your workout videos before deciding to engage you. Clients prefer videos they can access through tablets and smartphones.

People like fitness apps because the app allows you to bring your training schedule to class or the gym. Furthermore, fitness apps enable people using them to pick from where they left after a training session.

You can create a fitness app based on one of the aspects of fitness. The aspects include meal planning, custom workouts, healthy recipes, step tracker, membership forums, and fitness goal management.

Related: 20 BEST Small Home Gym Ideas for Anyone’s Budget

3. Sell the Fitness Products You Like

A simple way to earn money online as a fitness enthusiast is to become an affiliate marketer.

Affiliate marketers are people who regularly use products and earn a commission for recommending them.

This means that if you sell a product you earn a commission for it. Some of the fitness products you could sell online include:

  • Resistance bands
  • Supplements
  • Yoga mats
  • Exercise aids
  • Fitness trackers and watches
  • Portable equipment (like TRX)

Companies selling the fitness products mentioned above plus others may have affiliate marketing programs. You just need to do a little research to find them.

4. Selling Meal Plans and E-books

Selling meal plans is another way of making passive income online as a fitness expert.

The increase in the prevalence of obesity has made people health conscious. People are now carefully watching what they eat and this is good news if you know meal plan secrets that can help people shed that extra fat.

Meal plan e-books are also a popular staple in the fitness industry. You can create an e-book concentrating on different diets and fitness programs.

You’re likely to make extra money because people nowadays are keen on what they eat. Creating an e-book on diet and fitness, you need relevant content, professional images, and a beautiful book cover.

5. Host Online Fitness Seminars

Hosting online fitness seminars is a very profitable way to generate extra cash online.

As a fitness expert, you can organize online seminars. Hosting a seminar doesn’t only generate extra income, it can help you gather the material for your future money-making endeavors.

You can either sell the recordings or use them to create brand awareness.

6. Become a Brand Ambassador

If you already have a decent following on social media or your website, becoming a brand ambassador can be lucrative.

Most people are still reluctant to try to make money online working as social media influencers. Prominent influencers have landed endorsement deals with big companies.

Brand ambassadors promote products from social media pages or personal websites.

They are paid either in the form of free products or a percentage of the profits they generate. Sometimes they are paid based on agreed-upon fixed rates.

7. Start a Subscription Service

To create a subscription service you need to have customers that keep on coming back.

Creating videos with valuable information is the best way to do this. Customers will pay monthly subscription fees if you guarantee them access to quality fitness videos.

Furthermore, you can offer them the opportunity to ask questions and get your assistant.

You can sell the subscriptions directly from your site or come up with your own branded app. Most fitness professionals have experience creating valuable content. You can turn the content into videos or other sellable versions and offer it to your subscribers.

8. Blog about Fitness

The tremendous growth witnessed in the fitness industry has increased the demand for fitness-related content. You can either start your fitness blog or monetize it once you acquired a significant audience.

Alternatively, you can write for others. An increasing number of blogs, magazines, journals, and other publications are on the constant lookout for fresh content.

9. Create Niche Fitness Products

If you’re an expert trainer with experience in a specific field, for example, training soccer players, you could create specialized content.

Creating a social media page to engage your fans will also go a long way in promoting your specialized content.

10. Start an Online Fitness Class

Platforms such as Udemy, Skillshare, and Unscreen are just a few sites that have online portals that enable trainers to sell their fitness programs. All you have to do is to choose a topic and then create and post your course content.

For example, Skillshare pays royalties for every student that watches your course. Furthermore, you get a stipend for every student you refer. On Udemy, you have the option of setting your rates.

11. Publish on Amazon

You can upload fitness videos on Amazon and CreateSpace. You don’t pay any fees to use CeateSpace. You just set up shop and choose the type of content you’d like to monetize. Customers can locate your content and purchase lessons that are in line with their fitness goals.


If you’re a fitness expert, the ways discussed above are the best for making money online. Choose a method that works best for you based on your skills and schedule.